Back to Contact

    Privacy Policy

    Last updated: 6/30/2026

    1. Introduction

    Golden State Guiding LLC (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, submit a form, register for a course, book a guided adventure, sign up for communications, or otherwise interact with Golden State Guiding LLC.

    By using our website or services, you agree to the terms of this Privacy Policy.

    2. SMS & Text Messaging Program

    Golden State Guiding LLC may offer SMS/text messaging for booking inquiries, course registrations, trip updates, appointment reminders, customer service communication, and promotional messages.

    No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories listed in this Privacy Policy exclude text messaging originator opt-in data and consent. SMS opt-in data and consent will not be shared with any third parties.

    Golden State Guiding LLC collects your phone number and SMS consent for the purpose of communicating with you about your inquiries, bookings, registrations, trip details, schedule updates, customer service requests, and promotional communications if you have opted in to receive them. We do not sell, rent, or share your mobile number with external marketing agencies or third-party affiliates for their own marketing purposes.

    3. How You Opt In to SMS

    You may opt in to receive SMS/text messages from Golden State Guiding LLC by submitting your phone number through a website form, booking form, course registration form, contact form, newsletter form, landing page, or other communication form where SMS consent is clearly requested.

    Opt-in occurs when you voluntarily provide your phone number, check the consent checkbox or otherwise confirm your consent, and submit the form. Consent to receive SMS messages is not a condition of purchase or participation in our services.

    4. Types of SMS Messages We Send

    If you opt in, you may receive text messages from Golden State Guiding LLC, including:

    • Transactional messages: Booking confirmations, course registration updates, payment or deposit reminders, waiver reminders, and appointment reminders.
    • Trip and service messages: Schedule updates, weather or condition-related updates, location details, guide communication, pre-trip instructions, and customer service follow-up.
    • Informational messages: Responses to inquiries submitted through our website, booking forms, or contact forms.
    • Promotional messages: Special offers, seasonal programs, new course announcements, guided adventure updates, and related marketing messages sent only to users who have opted in to receive promotional communication.

    5. SMS Message Frequency

    Message frequency varies based on your inquiry, booking, course registration, trip status, and communication preferences. You may receive multiple messages related to an active booking, trip, course, or inquiry. Promotional messages may be sent occasionally to users who have opted in to marketing communications.

    6. How to Opt Out of SMS

    You can cancel SMS messages at any time by replying “STOP” to any text message you receive from us. After you send “STOP,” we may send one final confirmation message stating that you have been unsubscribed. After that, you will no longer receive SMS messages from Golden State Guiding LLC unless you opt in again.

    To re-subscribe, you may submit a form again, reply “START” if supported, or otherwise provide renewed consent.

    7. SMS Help

    For assistance with our SMS program, reply “HELP” to any message you receive from us. You may also contact us directly at:

    Email: gsg.info@goldenstateguiding.com
    Phone: (760) 914-4410

    8. SMS Rates, Carrier Disclaimer, and Age Requirement

    Message and data rates may apply. Message frequency varies. For questions about your text or data plan, contact your wireless provider.

    Wireless carriers are not liable for delayed or undelivered messages.

    You must be 18 years of age or older to opt in to our SMS program. If a minor participates in any Golden State Guiding activity, a parent or legal guardian may be required to complete registration, consent, and waiver documents.

    9. Information We Collect

    We may collect, use, store, and transfer different types of personal information, including:

    • Identity Data: First name, last name, participant name, parent or guardian name, emergency contact name, or similar identifiers.
    • Contact Data: Email address, phone number, billing address, mailing address, and emergency contact information.
    • Booking and Registration Data: Trip inquiries, course registrations, selected programs, dates requested, group size, experience level, preferred location, guide preferences, and related booking details.
    • Participant and Safety Data: Skill level, relevant outdoor experience, fitness considerations, medical notes voluntarily provided, dietary needs, emergency contact information, waiver information, and other details reasonably needed to help us provide outdoor guiding or instructional services.
    • Payment Data: Payment status, transaction records, deposit information, and billing-related details. Full payment card information is typically processed by third-party payment processors and is not stored directly by Golden State Guiding LLC.
    • Technical Data: Internet protocol address, browser type and version, device information, time zone setting, approximate location, operating system, referral source, and website interaction data.
    • Usage Data: Information about how you use our website, forms, pages, programs, services, and communications.
    • Marketing and Communication Data: Your preferences for receiving emails, SMS messages, newsletters, promotional offers, and other communications from us.

    10. How We Use Your Information

    We use your personal information for the following purposes:

    • To respond to your inquiries;
    • To provide quotes, rates, availability, and booking information;
    • To register you for courses, programs, guided adventures, or events;
    • To communicate with you about your trip, course, schedule, guide, location, waiver, payment, or preparation details;
    • To send important weather, condition, safety, or logistics updates;
    • To process payments, deposits, refunds, or booking changes;
    • To provide customer service and follow-up communication;
    • To send marketing or promotional communications when you have opted in;
    • To improve our website, services, programs, and customer experience;
    • To comply with legal, safety, insurance, accounting, or regulatory obligations;
    • To protect the rights, safety, and operations of Golden State Guiding LLC, our guides, contractors, customers, and participants.

    11. How We Share Information

    We do not sell your personal information.

    We may share limited personal information only when reasonably necessary to operate our business, provide services, or comply with legal obligations. This may include sharing information with:

    • Guides, instructors, contractors, or staff involved in your trip, course, or booking;
    • Booking, registration, waiver, CRM, email, SMS, website, analytics, or customer communication service providers;
    • Payment processors used to complete transactions;
    • Emergency contacts, medical personnel, rescue personnel, or authorities when necessary for safety or emergency situations;
    • Insurance providers, legal advisors, accountants, or other professional service providers when needed;
    • Government, regulatory, or law enforcement authorities if required by law.

    SMS opt-in data and consent will not be shared with third parties or affiliates for marketing or promotional purposes.

    12. Cookies & Tracking

    Our website may use cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, understand visitor behavior, measure marketing performance, and improve our services.

    You can set your browser to refuse some or all cookies, or to alert you when websites set or access cookies. If you disable cookies, some parts of the website may not function properly.

    13. Email Marketing and Newsletter Communications

    If you sign up for our newsletter or email updates, we may use your email address to send information about Golden State Guiding programs, courses, guided adventures, events, updates, and promotional offers.

    You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails or by contacting us directly.

    14. Data Security

    We use reasonable administrative, technical, and organizational safeguards to help protect your personal information from accidental loss, unauthorized access, misuse, alteration, or disclosure.

    However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security of your information.

    15. Data Retention

    We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining records, resolving disputes, complying with legal obligations, enforcing agreements, and supporting legitimate business operations.

    16. Your Privacy Rights

    Depending on your location and applicable law, you may have the right to request access to the personal information we hold about you, request correction of inaccurate information, request deletion of certain information, object to or restrict certain processing, withdraw consent where processing is based on consent, and opt out of certain marketing communications.

    To make a privacy request, contact us using the information listed below.

    17. California Privacy Notice

    If you are a California resident, you may have additional rights under California privacy laws. These may include the right to know what personal information we collect, use, disclose, or share; the right to request deletion of certain personal information; the right to correct inaccurate personal information; and the right not to be discriminated against for exercising your privacy rights.

    Golden State Guiding LLC does not sell personal information.

    18. Children’s Privacy

    Our website and SMS program are not intended for children under 13. We do not knowingly collect personal information from children under 13 without appropriate parental or guardian consent.

    Minors may participate in certain Golden State Guiding activities only with proper parent or legal guardian involvement, consent, registration, and waiver completion where required.

    19. Links to Other Websites

    Our website may contain links to third-party websites, booking platforms, payment processors, social media pages, or other external services. We are not responsible for the privacy practices, content, or policies of third-party websites or services.

    20. Changes to This Privacy Policy

    Golden State Guiding LLC may update this Privacy Policy from time to time. When we update this policy, we will revise the “Last updated” date at the top of this page. Continued use of our website or services after changes are posted means you accept the updated Privacy Policy.

    21. Contact Us

    If you have questions about this Privacy Policy, our privacy practices, or your personal information, contact us at:

    Golden State Guiding LLC

    Email: gsg.info@goldenstateguiding.com

    Phone: (760) 914-4410